THE SINOTASTE GROUP

From Cherry to Cup

The SinoTaste Group

SinoTaste Enterprise Management Company Limited is a comprehensive food and beverage investment group with a deep focus on the complete coffee value chain in Greater China.

Comprised of four business units, The Group employs over 100 coffee-centric professionals in 24 cities and is led by a multinational, multilingual team of business and industry veterans.

SinoTaste employees hold over 40 Specialty Coffee Association (SCA), Sustainable Coffee Institute (SCI), and Coffee Quality Institute (CQI) certificates for Green Coffee, Processing, Sensory, Roasting, Brewing, Barista, and Q Grader.

Mission: To build the largest vertically integrated coffee company in Greater China.

Business Units

Leverage Group resources with deep expertise throughout the entire coffee value chain.

Featured

MARVINE INTERNATIONAL TRADING

Marvine International Trading is a full-service sales, marketing, and retail activation business that distributes packaged coffee products to over 4,000 international, national, and local key accounts as well as ecommerce. Via two Tmall flagship stores, the company services “B2C” fulfillment for consumers throughout China.

SINOHOSPITALITY

SinoHospitality provides coffee sales, distribution, and SCA-certified training services to a variety of on-trade and HORECA clients throughout China. SinoHospitality owns and operates the award-winning Ocean Grounds Coffee Roasters brand.

You Fang Coffee Roastery

You Fang is an ISO and FSSC certified coffee roasting facility located in Songjiang District, Shanghai. The factory roasts and packs a variety of fresh coffee products for several Fortune 500 companies, major regional brands, and Ocean Grounds Coffee Roasters and Ricci Caffè.

SINOLYTICS

Sinolytics is a Shanghai-based boutique market research firm focused on the fast-moving consumer goods, consumer retail, and hospitality sectors in Mainland China. The firm provides a select set of China-focused clients with in-depth consumer and industry research including market opportunity, market entry and post-entry tracking, and qualitative and quantitative studies.

Our Products

Brands Under Management

The SinoTaste Group of Companies manufactures and executes sales, display and distribution services for the following fresh and instant coffee brands.

Featured

Ocean Grounds

Winner of four 2023 IIAC Gold Medals, Ocean Grounds is the Group’s flagship fresh coffee brand. Born in 2011 in San Diego, California and raised in Shanghai, Ocean Grounds is an up-market, boutique brand serving a portfolio of premium espresso blends and specialty single origin coffees. The brand operates one coffee shop in Shanghai, and services a large variety of on and off-trade customers.

Indocafe

Indocafe draws inspiration from its Indonesian brand origins. Since 1985, Indocafe has been made in Sumatra from Sumatra Mandheling coffee, and has never used additives or preservatives to provide customers with an authentic Indonesian coffee experience.

Cloud Nine

Under the guidance of the playful brand mascot, “Dou Ka” Cloud Nine provides consumers with a series of high-quality instant coffees made exclusively from Sumatra Mandheling coffees and free of colors and additives. Cloud Nine can be found in more than 2,000 retail outlets.

Ricci Caffè

Inspired by the coffee traditions of Roma and Milano, Ricci Caffè was established in 2010 with the mission to provide great tasting, high quality coffees at a great price. Our signature beans travel from the world’s greatest coffee producing regions to our roasting facility in Shanghai where they are artisan roasted and blended each day.

You Fang Coffee Roastery

You Fang provides blend development and toll roasting service for Fortune 500 hospitality and food service companies as well as domestic premium and super-premium coffee brands. Customers benefit from the Groups deep understand of local coffee drinkers taste preferences and consumption habits.

Featured

Ocean Grounds

Winner of four 2023 IIAC Gold Medals, Ocean Grounds is the Group’s flagship fresh coffee brand. Born in 2011 in San Diego, California and raised in Shanghai, Ocean Grounds is an up-market, boutique brand serving a portfolio of premium espresso blends and specialty single origin coffees. The brand operates one coffee shop in Shanghai, and services a large variety of on and off-trade customers.

Indocafe

Indocafe draws inspiration from its Indonesian brand origins. Since 1985, Indocafe has been made in Sumatra from Sumatra Mandheling coffee, and has never used additives or preservatives to provide customers with an authentic Indonesian coffee experience.

Cloud Nine

Under the guidance of the playful brand mascot, “Dou Ka” Cloud Nine provides consumers with a series of high-quality instant coffees made exclusively from Sumatra Mandheling coffees and free of colors and additives. Cloud Nine can be found in more than 2,000 retail outlets.

Ricci Caffè

Inspired by the coffee traditions of Roma and Milano, Ricci Caffè was established in 2010 with the mission to provide great tasting, high quality coffees at a great price. Our signature beans travel from the world’s greatest coffee producing regions to our roasting facility in Shanghai where they are artisan roasted and blended each day.

You Fang Coffee Roastery

You Fang provides blend development and toll roasting service for Fortune 500 hospitality and food service companies as well as domestic premium and super-premium coffee brands. Customers benefit from the Groups deep understand of local coffee drinkers taste preferences and consumption habits.

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